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Leading , by Design: The Ikea Story, by Ingvar Kamprad, Bertil Torekull
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Based on exclusive interviews with the legendary founder of IKEA, Ingvar Kamprad, Leading by Design tells the inside story of Kamprad's humble roots and of the visionary concepts and innovative strategies that turned a small, Swedish mail-order company into a worldwide commercial giant.
When in 1943 at age seventeen Ingvar Kamprad founded IKEA, he had no way of knowing that IKEA would come to represent dedication to quality, a distinct design style, and convenience to the harried modern consumer. Today, more than 195 million people worldwide frequent his 150 stores in thirty countries, and almost 100 million catalogs are printed each year.
As the grandson of German immigrants who went to Sweden in search of a better life, Ingvar Kamprad grew up on a farm in a rural village. But he was no farmer. Early in his life, he discovered his natural affinity for business. From cigarette lighters and fish to Christmas cards and pens, young Ingvar devoted himself to importing and selling anything he thought he could make a profit on. Furniture was just one item in a long and fairly undistinguished list'until, in an effort to best his main competitor, he took a chance on an armless nursing chair he called Ruth. It quickly sold out. Adding a coffee table and then a sofa bed and then a chandelier, Kamprad was astonished by how quickly the merchandise moved.
The rest is business history. In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success. With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a car door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself.
More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great.
- Sales Rank: #179118 in Books
- Published on: 1999-09-01
- Released on: 1999-08-18
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .89" w x 6.13" l,
- Binding: Hardcover
- 256 pages
Amazon.com Review
Leading by Design is really, of course, the story of Ingvar Kamprad, the Swedish furniture retailer who turned Ikea into a company that now has 41,000 workers at 150 stores in 30 countries who annually distribute 100 million catalogs and sell $6.25 billion in goods. And what a story it is. Based on extensive conversations with the subject, 100 additional interviews, and various documents both public and private, business journalist Bertil Torekull employs an unusual mixture of blunt first-person recollections and narrative overviews delivered with literary flair to peel away the intricacies of Kamprad's life. Along the way, Torekull reveals the creative forces that propelled Kamprad's distinctive entrepreneurial drive and fashioned a successful company. "Imagine one of the coldest little countries in the world. Think of the most barren part of that country. See in front of you a godforsaken place deep in the wild spruce forests," Torekull begins. "This book is about a man who grew up in that harsh environment, which was to mark his whole life and fundamentally color the philosophy with which he built his vast empire." Delving into a fascinating career that began taking shape at the unlikely age of 5, Torekull presents this tale in a way that entertains as well as educates. --Howard Rothman
From Publishers Weekly
Like IKEA's mass market-priced beds and dressers, this authorized history of the Swedish furniture company is accessible. Unfortunately, Torekull, a prominent Swedish financial journalist, is all too willing to downplay messy details as he charts the company's evolution from founder Ingvar Kamprad's first sales of cheap fountain pens in 1943 to the present-day behemoth, which boasts 150 stores in 30 countries on four continents with 41,000 employees. Emerging from the interviews with Kamprad and others is a flattering portrait of an entrepreneur with drive and vision who has been responsive to every opportunity to reduce costs. In a demonstration of quick reflexes in the face of changing market conditions, Kamprad sought out sources in Poland and other Eastern European countries as soon as local Swedish suppliers became too expensive. Over time, Kamprad's bold responses to challenges have undeniably been successful. Yet Torekull indicates that IKEA's future may not be as rosy as its past: Kamprad's sons tend to sit in silent obedience when their father is in the room, and new IKEA projects still invariably originate with Kamprad himself. The iron fist of the founder is also evident in the wall of disingenuousness that Torekull confronted in his attempts to investigate Kamprad's past associations with Hitler supporters and Swedish neo-Fascist political groups. Readers might suspect that Torekull would have relished writing an unauthorized history of IKEA. Confronted with the hagiographical excesses here, they will surely wish he had. Illustrations not seen by PW. (Sept.)
Copyright 1999 Reed Business Information, Inc.
From Library Journal
Torekull, an editor and founder of Dagens Industri, an economic newspaper in Sweden, provides a picturesque and insightful view of Swedish entrepreneur Ingvar Kamprad, the founder of IKEA, who was born in 1926. A descendant of merchants and traders, Kamprad started his own mail-order firm (IKEA) at 17, selling fountain pens, Christmas cards, and other sundries. Years later, he was the first to develop the idea, commercially, of selling furniture unassembled in easily transported flat boxes. Drawing on personal interviews, extensive research, and meetings with Kamprad, the author eloquently describes the company, its founder, and his business philosophy. Kamprad's reputation was tarnished when in 1994 it was discovered that from ages 16 to 25 he had contacts with a pro-Nazi activist, who was favored by his stern German grandmother and German father. Kamprad explains how he was indoctrinated and regrets this time in his life, but he asks, "When is an old man to be forgiven for the sins of his youth?" Recommended for business collections.ABellinda Wise, Nassau Community Coll. Lib., Garden City, NY
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
100% as referenced!
9 of 12 people found the following review helpful.
Misunderstood!
By A Customer
Really, this book describes the IKEA way really good. But after reading others people reviews of this book I can understand how hard it is for non-swedes to grasp the real lessons learned in this book. It doesnt make it better that the guy that wrote this book is a quite "boring dude".
The book is well written and researched, all the facts are true and THE MAN HIMSELF Ingvar KAmprad has had a finger with in this book.
AND INGVAR KAMRAD IS IKEA. You cant separate the founder of IKEA from the company itself. Yes, Ingvar has put his soul in to this company and it is this mans thoughts and actions that has made this company to what it is.
At first glanze this book is really boring. But if you give it time, let it melt in and try to see how it was in Sweden for 50 years ago: IF you can put the book in to context you really get a complete and a invaluable picture of THE IKEA WAY.
Without sounding to cooky I just wanna say that this book is right up there with the books about Nordstroms, Jack Welch and etc.
Really, buy this book if you wanna learn lean and mean business the IKEA way. The customers rule....this is the IKEA way...
So you think Jack Welch is better? Just wanna tell you that Ingvar Kamprad made the 50 riches people in the world list!!! THATS SOMETHING!!!
21 of 29 people found the following review helpful.
Progress by Experiment According to Family Principles
By Donald Mitchell
If you read many of my reviews, you already know that I seldom rate a book this low. I would normally not finish such a book, and not write a review. However, I felt that this book would attract a lot of readers who, like me, wanted to learn more about the lessons of IKEA's success. What I found instead is one of the most poorly constructed case histories of an interesting company that I can imagine.
The book claims to tell the IKEA story, but really focuses on writing a biography of Ingvar Kamprad, the company's founder. As a biography, the strength of the book is in describing the family and physical environment that were early influences on Kamprad. Past about the first 30 pages, the book doesn't add much. The most interesting parts of the biography come late in the book when Kamprad's early associations with a fascist group are detailed in the context of press reports exposed in the late 1990s. These should have been fully developed early in the book, rather than treated as a later discussion of how to handle bad publicity. Most good biographies teach you something that you need to know. When I was done with this one, I didn't feel like I had learned anything. There probably were lessons there to be drawn out, but the author did not succeed in helping me find them. That meant that I knocked the book down one star.
IKEA has been an interesting international success with an unusual formula. The book assumes a great personal knowledge of that formula. Yet there are very few of the IKEA stores in most countries, so many people who will read this book will lack the experience of knowing about what is being described. Originally written for the Swedish market, that lack of handling the perspective of what the store experience is like limits the book's ability to translate its lessons. I rated the book down one more star for insufficient background early in the book on the reasons why the business works and how it works today. These are dropped in occasionally, so many of them are there by the end. You would then have to read the book a second time to really understand the relevance of the points.
Next, the book attempts to describe the company's success. A lot of time is spent on this, but the author seems to lack the perspective to pick out what is important and what is not. Kamprod is a classic experimenter. If something works well, he does a lot more of it. After a while that pattern becomes something he will not vary from. Since he was not a systemmatic experimenter, it meant that many developments were delayed. On the other hand, he always made it a place where people liked to work so he had someplace to stand on for continuity as the experiments continued. Without the necessary perspective, this is a little like reading 30 annual reports. Unless you have lots of management background, you will have trouble seeing what the important management lessons are in this book.
Basically, Kamprod is an advocate of low-priced distribution of low-cost, mass-produced goods based on high quality designs. His personal values are those of family and treating people with hospitality (like an honored guest). Having started his business from the family farm in Sweden with family and neighbors having been the first customers and employees, you can see the influences quite easily. What is unusual is that his business model developed earlier than that of other furniture merchants. It was reasonably complete by 1960. Only in the last ten years have we seen a reasonably similar store experience in the Boston area.
The best part of the book is that it contains lots of first-person stories from Kamprad. As such, this book will be a valuable source for the first person to write a good book about IKEA as a management case history. I hope that book will soon be written. There must be important insights to be gained about how IKEA developed its business model so many years ahead of others, but I could not figure out what those insights were.
In the meantime, unless you have a compulsive interest in learning more about IKEA today, skip this book.
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